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Samsung's strategy on Dual SIM handsets |
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Samsung has recently unleashed its Samsung DuoS phone (Samsung D880) on the Russian market, which is in fact its first handset to deal with two SIM-cards simultaneously. This means, not only should there be twc o SIM card beds, but also two radio modules making for reception in two networks.
The market hasn’t seen this breed of phone so far, saving for a handful of exotiWindows Mobile smartphones, first showcased at 3GSM Congress early in 2007. Nevertheless, these solutions make no difference in the world, for their quality, feature packs and simply consumer awareness are all marginal.
The matter of price is not what it is all about in this case, that’s why these smart phones should by no means be reckoned among the Samsung DouS’s and the models to come competition.
A massive advertising campaign for the Fly B700 Duo, which belongs to the same device type, kicked off early in October, however this model is slotted for early November, right when the Samsung DuoS arrives.
And while the latter will go for twice as much, Fly’s solution aims at the mass-market, and for that it offers worse usability than the Samsung-branded device. Curiously, Samsung sorted out all trademark registration issues long ago, so that now it owns titles for phones that can have something to do with dual SIM-card layout. “Duo” is one of them.
However, over at Samsung they think no competition will unfold between these two products, so they are not forcing Fly to rename its device.
It is quite another matter, though, that Fly’s position is now vulnerable and should some unforeseen clashes occur, it is very unlikely to be able to protect the brand they have invested so much money in.
But let’s look at the prerequisites for the arrival of dual SIM-card handsets.
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