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LG to Provide 14 Million Prestige Phones to Europe in 2007 |
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Barcelona, Spain, Feb 12 (Korea Newswire)-- LG Electronics (LG), a worldwide technology leader in mobile communications, today introduced two new premium handsets - the Shine Phone and PRADA Phone by LG - and announced its ambitious business plan and strategy for the European market during its press conference at 3GSM World Congress 2007.
“Our Black Label series was the first line under the company’s global platform strategy that helped set our products apart from our competitors,” Jae Bae, Executive Vice President of Overseas Sales & Marketing Division for LG Electronics Mobile Communications Company said at the conference. “With its touch keypad, the Chocolate Phone has created a new trend in design and its sales will exceed ten million units early this year.
“Our Shine Phone, the second handset in our Black Label series, and PRADA Phone by LG, an artistic masterpiece made in cooperation with premium fashion house PRADA, will continue to lead mobile trends with their style and features,” added Mr. Bae. “This will help LG reinforce its position as a leading mobile brand in the global market as well as the European market.”
At today’s event, the company also announced its ambitious business plan and strategy for Europe. To consolidate its presence in the 3G market, LG is introducing feature-rich 3G products including the world’s first 3G UMTS (WCDMA)-based DVB-H phone, the LG-KU950, as well as the slim, multimedia 3G LG-KU250 handset. The LG-KU250, chosen for GSM Association’s “3G for All” campaign* is especially important as a highly-capable but still cost-effective way to bring everyone closer to 3G technology.
Several key executives from LG Mobile Communications’ headquarters and PRADA attended for the press conference including: Chang Ma, Vice President of Marketing Strategy Team; Dominique Oh, Vice President of Marketing Europe and CIS; Kang-Heui Cha, Executive Director of Mobile Communications Design R&D Lab; and Giacomo Ovidi, Group Business Development Director of PRADA.
In 2006, LG achieved a total sales volume of 8.7 million units in Europe. The company is targeting sales of more than 14 million units in Europe in 2007, which would mark a 60 percent increase over last year.
*About the “3G for All’ campaign”
The GSM Association (GSMA) is managing an affordable 3G Handset Programme. The Programme seeks to catalyse the creation of lower cost 3G terminals to an ultimate target to serve the mass market of consumers. The aim is to achieve this through leveraging common requirements across operators and enabling economies of scale to be achieved. Twelve leading mobile operators have selected a phone as the winning handset to spearhead the GSM Association’s 3G for All campaign, which aims to make third-generation mobile services accessible to a much wider user base.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.6 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com
LG Electronics Mobile Communications Company (LG) is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry.
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